The increasing importance of Digital Media in the FMCG sector

In the last decade, digital media has spread like wildfire in the world of marketing. The ever-increasing use of internet and the exponential growth of mobile phone users all over the globe have opened doors to a new sector of marketing. Even in the FMCG sector, digital media has grown to become a vital aspect of marketing strategies. Traditionally, the FMCG sector used the 4 P’s of marketing – Product, Price, Place & Promotion to influence the purchasing decisions of customers. But with the growing popularity of digital media, the industry is adapting to the changing times and ushering in the new age.

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