Maheshvari Tea started with an aim to give it’s customers a mesmerizing tea-having experience with it’s best quality product. Inspite of it’s customer-satisfying product, it lacked in giving itself a place in the market. It had to somehow make itself known in the tea industry to let the people trust the name and buy the product. The challenge was this and Nexelt had to start putting efforts to gift Maheshvari a brand value.