Water Repellent was started as a venture to provide reliable and long-lasting waterproof and stain resistant chemicals to construction industries. But what could have hindered it to win the trust of people and get fame when it was already a part of a rubber manufacturing industry, Trinity Rubber, that has been running successfully since more than five decades? There was no hindrance that was to be overcome, but there were needs of the digitalized age and branding that had to be fulfilled. So Nexelt accepted the challenge to give Water repellent a complete digital look.
Nexelt came up with a 360 degrees solution to Water Repellent’s branding issues. From Brand Naming to Brand Identity, from Website Creation to Product Videos and from making Hoardings to Exhibition Branding, Nexelt worked in every aspect of Water Repellent to make it’s name digitally known. Thus, Water Repellent underwent a complete Brand Development in it’s start-up phase.
The efforts paid off and there was the desired result. Water Repellent was in a totally different scenario! The sales increased manifolds and it got a very massive positive response. The Brand Identity and Brand Positioning measures taken by Nexelt reaped the desired fruits for Water Repellent.