Gmail Blue Tick: How to Get a Verified Mark Certificate (VMC)

Introduction

Ever noticed the blue tick next to some company names in Gmail? That’s the Gmail Blue Tick, and it instantly signals trust and authenticity. This verification is powered by something called a Verified Mark Certificate (VMC).

For businesses, having the Gmail Blue Tick is more than just prestige — it boosts email deliverability, brand trust, and protection against phishing attacks. In this guide, we’ll cover everything you need to know about getting a Gmail Blue Tick, from requirements to step-by-step instructions.

What is the Gmail Blue Tick?

The Gmail Blue Tick is Google’s way of showing that an email sender’s identity has been verified. It works similarly to verification badges on social media platforms like Twitter (X), Instagram, or LinkedIn.

When a company sends an email with the Gmail Blue Tick:

• Recipients see the brand logo and a verified badge.
  
• The brand gains instant credibility.
  
• Customers are less likely to fall for phishing or spoofing attempts.
  

This verification system is part of BIMI (Brand Indicators for Message Identification) and requires a Verified Mark Certificate (VMC).

What is a Verified Mark Certificate (VMC)?

A Verified Mark Certificate (VMC) is a digital certificate issued by a Certificate Authority (CA) like DigiCert or Entrust. It proves that the sender truly owns the brand/logo being displayed in Gmail.

Think of it as a passport for your brand logo. Without it, Gmail won’t display your verified checkmark or official logo.

Key points about VMCs:

• They are issued only to legally registered organizations.
  
• You need to trademark your brand logo before applying.
  
• The VMC links your trademarked logo with your domain and email authentication.
  

Benefits of Getting the Gmail Blue Tick

Getting verified with a VMC and Gmail Blue Tick is more than cosmetic. Here’s why it matters:

✅ Boosts Email Trust – Customers instantly know it’s really you.

✅ Improves Deliverability – Verified emails are less likely to land in spam.

✅ Protects Against Fraud – Harder for cybercriminals to impersonate your brand.

✅ Enhances Branding – Your official logo appears in the inbox.

✅ Competitive Advantage – Very few businesses currently have it.

Requirements for Gmail Blue Tick (VMC)

Before applying, make sure you meet these requirements:

1. Domain Authentication
   
   • Set up SPF, DKIM, and DMARC records on your domain.
     
   • DMARC must be at enforcement level (p=quarantine or reject).
     
2. Trademarked Logo
   
   • Your logo must be a registered trademark.
     
   • Accepted formats: SVG Tiny Portable/Secure (SVG-P/S).
     
3. Verified Mark Certificate (VMC)
   
   • Purchase from trusted providers like DigiCert or Entrust.
     
4. Email Hosting & DNS Access
   
   • You’ll need access to DNS to publish BIMI records.
     

Step-by-Step Guide: How to Get Gmail Blue Tick

Step 1: Trademark Your Logo

• Apply for a logo trademark in your country.
  
• Only registered trademarks are eligible.
  

Step 2: Set Up Email Authentication

• Configure SPF, DKIM, and DMARC for your domain.
  
• Ensure DMARC is at enforcement (p=quarantine or p=reject).
  

Step 3: Purchase a Verified Mark Certificate (VMC)

• Buy a VMC from providers like DigiCert or Entrust.
  
• Prices usually range from $1,000–$1,500/year.
  

Step 4: Upload and Verify Your Logo

• Prepare your logo in SVG-P/S format.
  
• Submit it during the VMC application process.
  

Step 5: Publish BIMI Record in DNS

• Add a BIMI TXT record in your DNS settings.
  

Example:
default._bimi.yourdomain.com IN TXT “v=BIMI1; l=https://yourdomain.com/logo.svg; a=https://yourdomain.com/VMC.pem”

Step 6: Verification and Approval

• The CA will verify your trademark, logo, and business identity.
  
• Once approved, Gmail will display the blue tick next to your emails.
  

How Much Does a Gmail Blue Tick (VMC) Cost?

• Verified Mark Certificate (VMC): $1,000 – $1,500/year.
  
• Trademark Registration: Varies by country (approx. $200 – $500).
  
• Technical Setup Costs: If outsourced, $100 – $300.
  

💡 Total estimated investment: $1,300 – $2,000 annually.

Common Mistakes to Avoid

❌ Using a non-trademarked logo.

❌ Skipping DMARC enforcement.

❌ Uploading logo in the wrong format.

❌ Forgetting to renew your VMC.

FAQs About Gmail Blue Tick

1. How long does it take to get the Gmail Blue Tick?

It usually takes 2–6 weeks, depending on how quickly your trademark and VMC application are processed.

2. Can individuals get the Gmail Blue Tick?

No. The Gmail Blue Tick is currently only for registered businesses/organizations with trademarked logos.

3. Does the Gmail Blue Tick work outside Gmail?

Yes, if the recipient’s email client supports BIMI (e.g., Yahoo Mail, Apple Mail), your verified logo will appear there too.

Pro Tips for a Smooth Verification

• Start with trademarking early – it’s the longest process.
  
• Hire an IT expert for DNS setup if unsure.
  
• Renew VMC annually to avoid losing verification.
  
• Leverage your new blue tick in marketing (“Look for the verified check in Gmail!”).
  

Conclusion

Getting the Gmail Blue Tick with a Verified Mark Certificate (VMC) is a powerful way to build trust, fight phishing, and stand out in crowded inboxes. While the process requires investment and preparation, the benefits in terms of brand credibility and security are invaluable.

👉 If your business relies on email communication, now is the time to start the journey toward Gmail Blue Tick verification. Secure your VMC, trademark your logo, and show your customers that you’re verified and trustworthy.