Instagram has transformed online shopping

Instagram was created in the year 2010 by Kevin Systrom and Mike Krieger. It was said to be just another name in a long list of social media platforms that came into existence right after Facebook went viral in the late 2010’s. But Instagram proved its worth quite rapidly as it gained over 1 million users within one year. This made the big boys in the tech industry take notice of the company, and it was soon acquired by Facebook in 2012 for approximately $1 billion.

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Different marketing methods on Facebook

Facebook doesn’t need any introduction to anyone. It played a huge role in defining this digital age. The social media giant has been at the top of the ladder in terms of revenue, active users and content for quite a few years now. A big part of Facebook’s revenue comes from the ads it runs on its social media platform. Utilising its presence all over the world and users of all genders, ages & preferences, Facebook gave marketers a great option to promote and advertise to their target audience easily.

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The increasing importance of Digital Media in the FMCG sector

In the last decade, digital media has spread like wildfire in the world of marketing. The ever-increasing use of internet and the exponential growth of mobile phone users all over the globe have opened doors to a new sector of marketing. Even in the FMCG sector, digital media has grown to become a vital aspect of marketing strategies. Traditionally, the FMCG sector used the 4 P’s of marketing – Product, Price, Place & Promotion to influence the purchasing decisions of customers. But with the growing popularity of digital media, the industry is adapting to the changing times and ushering in the new age.

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Facebook brought a new wave of marketing with it

I think all of us saw in the movie ‘The Social Network’, what Mark Zuckerberg did and went through to create his popular social media platform Facebook. Mark had no idea that at the time the website he was creating, was going to become a worldwide phenomenon within the next decade. As per Facebook’s latest analysis, there are about 185 million people logging on to Facebook daily. Yes, you heard that right, approximately 185 million people daily! If Facebook were a country, then it would have the 8th highest population in the world based on its daily active users, more than the population of countries like Russia and Japan.

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